Do you tie in behaviors to your goal-setting frameworks?
I sometimes think that we are not the best at explaining to organizations how behaviors are going to tie into the work they are already doing. (that black box behavioral thing we are doing)
I have in the past worked with OKRs and other organization goal-setting frameworks and wanted to illustrate a point.
If you don't know what an OKR is "In practice, using OKRs is different from other goal-setting techniques because of the aim to set very ambitious goals.
When used this way, OKRs can enable teams to focus on the big bets and accomplish more than the team thought was possible, even if they don’t fully attain the stated goal. OKRs can help teams and individuals get outside of their comfort zones, prioritize work, and learn from both success and failure." (source google, will leave in link)
I took the OKR examples in the image from the Google Framework as well to illustrate my point about tying things in.
To refresh or to explain, behaviors are specific, narrow, and short in a time frame - posting an image on Linkedin for example is a behavior/action that a team may want the customer to do.
For the customer/employee to do this behavior, there are several steps that need to happen prior, and of course, the team at Linkedin would have to make sure the interactions would make it easy for the customer to do so.
This may sound very simple, however, there are many factors at play just to get that action to happen, including the context of the customer and the psychological and logistical influences that the person could be going through, this is the area where we focus on when helping teams design with behavior in mind.
This behavior would then be driving up to the goals of the team.
So helping teams and customers achieve their goals by using behavior (when the solution required behavior) is a great way to enhance the experience, add value and decrease the risk of delivering the wrong thing.
Does this make sense to you?
What frameworks do you use to make sure everything is tied in?
p.s - writing this gave me an idea of user stories and behavior, which I may post about soon.
#productinnovation #behavioralscience #behavioraldesign #servicedesign #userexperience #digitaltransformation