Ditching the quick-fix mentality isn't easy - because the environment around us is not there to support it in most cases...
Or the mental model of our organization may have become to output as quickly as possible, regardless of the outcome - (I have been there... who needs research right?)
One thing that behavioral science research has taught me is to find the evidence, so I don't have to try and boil the ocean, and so I have a clear direction of travel for my hypothesis.
When it comes to building great product, user experience (UX) research combined with behavioral science is a must.
By combining methods (and truly, mix the methods), teams can gain a more holistic understanding of their users and their needs, and their behaviors and their outcomes.
Mix-Methods for the win!
For example, traditional UX research methods like user interviews and usability testing give teams an idea of how customers currently interact with a product, while behavioral science helps them understand the thought process and motivations and the why behind that behavior.
Together, these two methods give teams a more complete picture of their customers, which means you can be more precise when creating experiences.
There are a ton of great books out there that can help teams learn more, here are some that I have used - which new ones are I missing that are a must!
1. Just enough research by Erika Hall - *on Kindle
2. .Laws of UX by Jon Yablonski
3 .UX Strategy by Jaime Levy
4. UX Strategy by Brad Nunnally and David Farkas
5. Think like a UX Researcher by David Travis and Phillip Hodgson
6. The User Experience Team of One by Leah Buley
7. How to Research Trends by Els Dragt
8. Emotional Design - Don Norman (this is a gem of a book, which no one talks about for some reason) - *on Kindle
#behavioraldesign #servicedesign #behavioralscience #productdesign #uxdesign