Biases Are Not Signs of Human Failure...
We make judgments based on how we interpret a situation.
We don't optimize, we aren't irrational and we are not victims of biases, because being rational depends on context.
Most of the experiments done on biases lacked context, meaning we were told to do one task, while being presented with another.
Context is something that is so important with behavior, and something biases as presented in design don't account for.
We are not evolved to practice rapid calculations and the problems or challenges that are faced are not always well defined.
These are just some insights from the Book
Radical Uncertainty by John Kay and Mervyn King.
They show how our decision-making works with messy reality, not artificial scenarios.
They explain why our seemingly "biased" choices often make perfect sense given real-world complexity.
It is a bit long at over 400 pages, but some of the insights have really helped me think more about the work we need to do to move away from biases and to think more about decision making.
Have any of you read it, what are you thoughts?