Behavioral Science is well placed to provide valuable insights that can create value for many people.
It of course brings the most value when it is combined with other disciplines, and talented individuals who bring their own experience and perspective to a challenge or opportunity. (working together and never alone)
I spent many years living in the UAE - both in Dubai and after working in Abu Dhabi for the government, and I still consult with other entities in the region and it makes me especially happy to see initiatives like these come to life.
A Centralized intellectual Property Hub that will enable innovators, artists, entrepreneurs, researchers, academics and startups classifying and formalizing intangible assets, as well as securing copyrights, trademarks, and patents.
Aim For Behavior had the pleasure of working with the fantastic team at Dubai Design Lab which was lead by Dhari Al Muawed - who is inspiring and one of the most talented design strategists I've ever worked with.
Thanks also to Almohannad Albastaki Hamish Johnston Rayan Ghaziri Karl Bezdikian Janina Tuuli Maria Lunetto Rafia Bin Sulaiman
Can't wait to see where you all take this!