Behavior should be an integral part of your organization...
Yes, organizations need strategy, design, and tech competencies when it comes to delivering products and services, but they also need to include behavior competencies.
We need to enhance our thinking tools, be more scientific and evidence-based, and rely less on intuition and gut feelings as we work on projects.
People with experience will say they "trust their intuition" - so, I am not saying you ignore your intuition (or you replace your current methods and tools) - what I am saying is don't blindly only with your intuition, biases, and beliefs as a first thing.
The more behavior sprints we work on with teams at Aim For Behavior, the more I realize these teams are motivated to learn about behavior and to use that new knowledge to deliver great products and experiences.
They all have great competencies, and know their current methods - however, they don't usually know how to translate theories, models, and techniques into tools they can use in their everyday work. (That is what we help them with)
They also seldom get to the root cause of a behavior (or set of behaviors)
As I tell most of them, the reason thinking in behaviors is hard is that you don't have a mental model of thinking in behaviors. (still hard for me sometimes) - and let's be honest, really designing for people is not so easy, as there are many influences at play.
That new way of thinking can be such a deep and insightful thing because that is where you can start to see the gaps in what you have delivered, and that is where you can apply the real opportunities for change.
If you can find the sweet spot where behavior, design, and strategy intersect, then you give your customers or employees a greater chance of success, and this is what we all strive for.
Let me know what you think of this intersection.