Are you curious about books I use that help me with frameworks and models in behavior change?
Here are a few good ones
I have close at hand.
📗 Engaged by Amy Bucher This is a great actionable, go-to book, talks about using Self Determination theory as well as the COM-B model. If you go to Amy's website you can find some great resources
Amy works at Lirio where they are combining behavioral science and AI
📕 Designing for Behavior Change by Stephen Wendel He uses his DECIDE framework:
>Define the problem. >Explore the context. >Craft the intervention. >Implement within the product. >Determine its impact. >Evaluate next steps
Stephen works for Busara a nonprofit organization that uses social and behavioral science to solve problems in development and poverty. ( fun fact, he lives in Costa Rica - my other nationality 🇸🇪 🇨🇷 )
📖 The Behavior Change Wheel by Susan Michie and Robert West shows the COM-B model, Behavior Change Wheel - which is a go-to model for my work. Their work at UCL lets us all have open frameworks and models to help people make better choices.
📙 Design for How People Think by John Whalen, PhD looks at a model of 6 minds, more geared towards product and service design.
>Language >Wafinding >Vision/Attention >Memory >Emotion >Decision Making
John works at Brilliant Experience
I'm a big believer in mixed models, so I included 2 bonus books that are not BeSci related:
📚 The Design Thinking Playbook by Michael Lewrick, Ph.D, MBA He has written many design thinking books and is currently running his own agency Lewrick & Company where they are applying design thinking, lean startup, and business ecosystem design.
📔 This is Service Design Doing by Marc Stickdorn Adam StJohn Lawrence and friends.
Mark is leading Smaply a company helping companies manage customer experience and Adam is a practitioner and also an adjunct professor at IE Business School ( I also attended IE, fun times in Madrid)
💡 These books are great ways to get introduced and to start experimenting and building better experiences using a behavioral lens.
😍 I love these books because they give you frameworks and actionable plays you can use.
How about you? What frameworks/models are you using and why?
P.S - If you are curious how I use some of these, ill leave a link to my free frameworks in the comments
#behavioralscience #productinnovation #servicedesign #digitaltransformation