Behavioral Analysis
Stop wasting time on surface-level fixes. Discover exactly why your people aren't changing — then remove those roadblocks with a proven diagnostic system.
Most change starts with solutions before understanding the real problems. This course gives you a diagnostic method grounded in behavioral science to find the true reasons people aren't changing.
Taught by Robert Meza — Founder, Aim For Behavior
Trusted by professionals across industries
Available now — most students expense it through their L&D budget.
- FormatSelf-paced
- Toolkit4 tools
- Final outputBarrier Scorecard
The problem
The solution was chosen before the barrier was understood
Training gets used for problems caused by workflow or incentives. System redesign gets used for problems that are really about confidence or competing motivations. Everyone gets the same intervention even when different groups face different barriers — because no one diagnosed the problem first.
Adoption is stuck and nobody knows why.
The rollout happened. Usage flatlined. The explanations are guesses.
More training is not working.
If the barrier is not a capability gap, training cannot fix it.
The data exists but does not explain behavior.
Dashboards show what is happening — not what is blocking change.
What you will build
Barrier Scorecard
| Driver | |
|---|---|
| COM-B domain | |
| TDF domain | |
| Evidence | |
| Frequency | |
| Impact | |
| Total score |
What you will learn
What You'll Master
Define the behaviour, ask the right questions, sort the drivers with COM-B and TDF, then prioritise what to fix first.
Models & frameworks
- Models & FrameworksWhich lens fits the problem?
Data collection
- Data CollectionWhat data will surface the barrier?
Data analysis
- Data AnalysisWhat does the data actually say?
The toolkit
Tools you can use the same week
Each module pairs with an instrument you apply to your own change problem.
The Barrier Toolkit
Interview scripts, validated survey items, analysis worksheets, and COM-B + TDF cheatsheets.
Barrier Analysis Dashboard
A plug-and-play Excel tool to score, visualise, and prioritise behavioural barriers.
Implementation Guide
Turns the diagnosis into a practical next-step plan.
Bonus — COM-B Quick Reference
A visual cheat sheet for fast recall.
Stop Guessing. Start Diagnosing.
Start the course today and run a structured analysis on the change that's stuck.
Buy the course · €250Who is behind this
Who is behind this
Robert Meza
Founder, Aim For Behavior
Robert Meza is a behavioral strategist and the founder of Aim For Behavior, a behavioral science consultancy that helps organizations make change happen in real work. He has spent his career helping teams move from change plans to adopted behaviour, and built these courses to put that same approach in practitioners’ hands.
If you can name why people aren't changing, the next intervention gets much clearer. This course is how I get to that diagnosis.
Who it is for
Who it is for
Professionals who need to understand why behavior is not changing before spending budget on the fix.
Full syllabus
Every unit, in order
-
Intro Introduction
What is behavioral analysis?
Overview of behavioral analysis and behavior definition.
-
M1 Models & Frameworks
Which lens fits the problem?
COM-B Model and Theoretical Domains Framework.
-
M2 Data Collection
What data will surface the barrier?
Methods and research material development.
-
M3 Data Analysis
What does the data actually say?
Quantitative and qualitative data, coding, and analysis processes.
-
Bonus COM-B and Journey Mapping
How does diagnosis meet design?
Connecting behavioral analysis to journey mapping practice.
What is included
Format and access
Models and frameworks
COM-B and the Theoretical Domains Framework as working tools, not academic theory.
Data collection methods
Methods and research material development for surfacing real barriers.
Analysis and coding
Quantitative and qualitative analysis processes, including coding.
Bonus: COM-B and journey mapping
Connecting behavioral diagnosis to the journeys you already map.
Real-world case studies
Worked examples: frontline safety procedures stuck at 50%, and employees ignoring a new internal tool.
32 lessons · 3+ hours of video · self-paced · 14-day money-back guarantee
Buy the course · €250Questions, answered
Questions, answered
Who is this course for?
Is it theoretical or practical?
How does access work?
Is there a guarantee?
What learners say
5.0 from 13 reviews · verified course platform
“This course elevated my confidence by taking it because It offered that extra perspective I might not have known about or seen before. One of the greatest things about the course for me was seeing TDF and then seeing the indicators for TDF as I found them very helpful. Appreciate the course and you putting it together Robert!”
Adam H
“Many thanks to Robert Meza for sharing his knowledge and providing learners with a comprehensive layer of understanding around the applications of COM-B and TDF for analysing behaviour. Really interesting and hands-on course!”
Giulio
“It's been great to refresh my knowledge on behavioral diagnosis using COM-B and TDF, a way to truly understand barriers and enablers for target behaviors and design interventions that work. I'd recommend this highly actionable course from Aim For Behavior!”
Zoe
“This course definitely deepened my understanding and added new layers to how I approach behavioral analysis - I couldn't recommend it more. If you're looking to bridge the gap between behavioral theory and hands-on application, this course is an excellent resource!”
Valeriia A
“Really informative mini course. Explained in a way that it's understandable for everyone. I hope we can see more of this mini courses in the future. Thanks!”
Felipe B
“This course is filled with invaluable insights that have transformed the way I approach my work. The content is really good and also incredibly applicable. I've already implemented several techniques in my projects, thanks to the practical wisdom shared here.”
Sarah B
Read the other 7 reviews
“Short and sweet and to the point. I appreciated how it showed practical application of the frameworks and it left me feeling more confident in incorporating these models in the work I do!”
Tracy J
“Great course for helping you understanding not only what the COM-B model is but also how to put it in practice. I particularly like the way he takes you through multiple barriers and codes them as an example, it really helps solidify the knowledge, especially where some barriers could at first thought be placed into multiple categories.”
Oliver
“It is a very helpful course; I liked very much the structure and case studies and practical examples. It is presented in an engaging way, and Robert provided a lot of resources and materials. I fully recommend taking the course!”
Antonis
“Practical and easy to understand in a way that enables the learnings to be transferred to many contexts!”
Michelle T
“It was logical, literature-informed, data-driven, practitioner-friendly, and leveraged best practices of data collection principles and data analysis methods.”
Sharfa B
“It was great to find, and complete the Behavioral analysis course. It was really great to get an expert opinion and case study's on best practice to get the best out of the COMB assessment and how to analyse data against the Theoretical Domain Framework more accurately.”
Elliot H
“Refreshing to learn behavioral frameworks such as COM-B & TDF as methods to analyze your research data to better identify the key insights and create the right interventions and experiments at the right time while overlaying with your journey map.”
Anina B