What are the promises and challenges of behavioral

What are the promises and challenges of behavioral science?

Michael Hallsworth had spoken some months back on this, and this is a nice illustration on it.

What stands out for me:

1)The use of Behavioral Science as a diagnostic tool and not just an intervention tool.

2)Think about the system (systems thinking)

3)Behavioral Science is not only about nudges, I repeat 🔁, it is not just about nudges.

Contect matters, and results from nudges are not universal.

What are the promises and challenges of behavioral science?