How difficult is it to change behavior for
How difficult is it to change behavior for yourself, your employees, or your customers?
How difficult is it to change behavior for yourself, your employees, or your customers?
We don't always think that changing something is going to be hard or complicated for those for whom we are changing it, but too often we don't really think it through in a systematic way - and the results end up being disappointing.
Make sure you keep in mind:
-Level of effort involved -Motivation required -Frequency -Potential for backsliding -Kinds of emotion that may be stirred
You can apply the questions in the table to your current product, service, or process before you decide on what to improve or change
If you are just starting out, the best is to start small and choose things that will be easy to change (think quick wins) - once you have those quick wins, you may see other things change as a result of the initial changes.
Do you follow a similar process when thinking about behavior, choices, and change?
#behavioralscience #behavioraldesign #productinnovation #servicedesign #digitaltransformation
How difficult is it to change behavior for yourself, your employees, or your customers?
Sources named in this post
- Susan Michie at UCL, COM-B (2011)
- SHIFT Barrier Codes..Aim For Behavior
- Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
- Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021)
- Damschroder and colleagues, CFIR (Consolidated Framework for Implementation Research) (2009)