Here are some books to help you get breakthroughs in your innovation:
📕 Evolutionary Ideas by Sam Tatam This is a great book by Sam who also happens to work at Ogilvy Consulting as part of their behavior science team.
A nice quote in the book: (by Rory Sutherland )
“The solution is psychological not technological”
The books main takeaways:
>The solutions you are looking for have already been solved, you don’t need to start from 0
>What you need to look for are patterns psychological and behavioral
>You can take the solutions and then use them to ask better questions or stretch the initial solution.
The book also has some great checklists from boosting loyalty without increasing rewards to adding decisions without limiting choice
The answer to your questions are put there, you just need to know where to look
📚 Making ideas happen by Scott Belsky - Scott is CPO at Adobe
>The books main takeaways:
It’s a book focused on moving you from intention into action.
It’s a practical book with lots of methods for you to try.
It has everything from how to manage a project to how to turn large goals into smaller ones.
The formula
Making the idea happen = idea +organization and execution + forces of the community + leadership capability
📖 A more beautiful question by Warren Berger - Warren calls himself a questionologist (love that)
Having a young daughter who is asking me why all the time makes me enjoy this book even more, as it makes me remember that it’s ok to ask why.
Many businesses are so caught up with doing, they forget to ask questions or if they do, they forget to ask the righ questions.
However as the author argues, it’s also not easy to bring up questioning in organizations, because the organizations weren’t made or organized to have questions.
>The books main takeaways:
Questioning is an essential skill (that as we get older we loose)
“A beautiful question is an ambitious yet actionable question that can begin to shift the way we perceive and think about something - and that might serve as a catalyst to bring about change”
The book gives some tips on how we can get better:
>The Why Question - why does everything begin with why >The Why we stop Question - why does questioning fall off a clif >The Why, What if and How question - why must we question the question
I write about Behavioral Science, Innovation and Design, if you are interested in learning more about my work and free tools see my profile Robert Meza
#innovation #digitaltransformation #behavioralscience