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Here are 5 Myths about Behavioral Science 🧪

Here are 5 Myths about Behavioral Science 🧪 -Manipulation -Irrationality -Nudges -Habits -Magic What myths have I missed?

Hero slide: Here are 5 Myths about Behavioral Science 🧪

Here are 5 Myths about Behavioral Science 🧪

-Manipulation -Irrationality -Nudges -Habits -Magic

What myths have I missed?

If you need help bringing a behavioral layer or need free resources, you can find them at Aim For Behavior

Here are 5 Myths about Behavioral Science 🧪 -Manipulation -Irrationality -Nudges -Habits -Magic What myths have I missed?

Sources named in this post

  • Susan Michie at UCL, COM-B (2011)
  • SHIFT Barrier Codes..Aim For Behavior
  • Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012)
  • Susan Michie at UCL, BCTTv1 (Behaviour Change Technique Taxonomy v1) (2013)
  • Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021)
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