Here are 5 Myths about Behavioral Science 🧪
-Manipulation -Irrationality -Nudges -Habits -Magic
What myths have I missed?
If you need help bringing a behavioral layer or need free resources, you can find them at Aim For Behavior
Behavioral science
Here are 5 Myths about Behavioral Science 🧪
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Background reading
This draws on Susan Michie at UCL, COM-B (2011), SHIFT Barrier Codes..Aim For Behavior, Jill Cane and colleagues, Theoretical Domains Framework (TDF) (2012), Susan Michie at UCL, BCTTv1 (Behaviour Change Technique Taxonomy v1) (2013) and Johnston, Carey, Connell and colleagues, Mechanisms of Action taxonomy (2019-2021).